What’s Included in a Build

Designed like a franchise disclosure — but you own everything.

CORE FEATURES

Business Identity & Brand

  • Business name + brand positioning

  • Domain purchased + DNS configured

  • Branded email set up (Google Workspace)

  • Complete brand kit (logo, color palette, typography, brand guidelines)

  • Brand book + asset library (logos, graphics, ad templates)

  • Google Drive structure (Brand / Website / Ads / SOP / Legal / Financials)

  • Custom branded apparel (shirts, hats, etc.)

Website & Content

  • Smart website built in GoHighLevel (GHL) with full conversion copy

  • Service pages, location pages (if applicable), and conversion pages

  • Website lead forms + thank-you pages + booking flow embedded

  • AI chatbot installed (Conversation AI / Springboard AI)

  • GA4 installed + tracking verified

  • GTM installed + event tracking enabled

  • Call tracking installed + recording enabled

  • End-to-end lead capture + booking system fully tested

Lead Capture & Automations

  • Quote/request form + booking intake forms configured

  • Lead magnet/opt-in funnel (if included) + contact segmentation

  • Speed-to-lead workflows (instant SMS + email follow-up)

  • Missed call text-back automation (optional AI call answer supported)

  • Booking confirmations + reminders + reschedule/no-show workflows

  • Quote/proposal follow-up automation + nurture drip campaigns

  • Reactivation + resell campaigns (email + SMS promos + seasonal offers)

  • Universal follow-up automation (drips + reminders + personalization)

  • Full SMS + email templates loaded into GHL workflows

  • Lead source attribution: UTM capture fields + source tracking

Operations & SOP Library

  • Sales SOP (lead response, qualification, booking, quoting, follow-up)

  • Onboarding SOP (intake, billing setup, welcome flow, setup checklist)

  • Fulfillment SOP (delivery steps, checklists, QA standards, reporting)

  • Escalation SOP (complaints, refunds, cancellations, retention policies)

  • Quality control + inspection framework + QA checklist

  • Contractor/vendor readiness kit (if applicable):

    • onboarding checklist

    • service standards checklist

    • assignment + quality scoring system

    • contractor agreement templates/outline

    • transfer-ready vendor relationships documented

CRM & Sales System

  • GHL CRM fully configured with pipeline + opportunities

  • Pipeline stages fully defined with SOP + internal task automation

  • Lead source fields, tags, custom fields, and assignment routing

  • Internal notifications: new lead, booking, missed call, proposal sent

  • Call tracking + call recordings integrated into CRM

  • Universal inbox configured (SMS + email + social + Google messaging where applicable)

  • Reporting dashboards for leads, bookings, conversions, call volume

Social Media & Content Engine

  • Branded social media accounts set up

    (1–2 priority platforms)

  • Social profiles optimized (bio, branding, links,

    highlights, CTA)

  • Content pillars and brand voice guidelines

  • 20–30 social post templates (caption + CTA)

  • 4–8 blog templates for SEO + authority

  • AI content agent configured +

    automated posting schedule

  • Content calendar + cadence

    (30-day schedule included)

  • Blog + social template library stored in Drive

Payments & Finance Setup

  • Stripe setup guidance + invoice templates + billing structure

  • Business banking setup checklist / buyer handoff plan

  • Billing workflows + payment reminder automation

  • Simple financial summary (revenue, costs, gross margin estimate)

  • Owner time estimate (weekly time required + what can be delegated)

  • 12-month financial projections (franchise-style pro forma)

Marketing Assets & Sales Collateral

  • Sales scripts + objection handling guide

  • Proposal/quote template with tiered packages

  • Client onboarding email/SMS templates + welcome assets

  • Marketing asset folder: brand kit, logos, graphics, ad templates, landing page layouts

  • 12-month marketing plan (SEO + paid ads + outbound + partnerships)

Google Business Profile & Reviews

  • Google Business Profile created + optimized (categories, services, description, photos)

  • GBP verification completed (where possible)

  • Review request automation (SMS + email + reminders)

  • 3–5 Google reviews included where legitimately obtained and available

  • GBP posting templates + update cadence guidance

  • Q&A suggestions + trust-building profile setup

Revenue & Proof Assets

  • 1–3 paying clients or booked jobs

    (if included in sale)

  • Documented service scope for each client (price, frequency, deliverables)

  • Proof package folder: pipeline screenshots, call recordings, testimonials (if available)

  • Lead flow + conversion metrics snapshot (if available)

Contracts & Operating Partners

(buyer-controlled, flexible activation dates, no forced costs)

  • Digital marketing + sales (Google Ads + $500 credit, Paid Social, SEO, LLM SEO optimization)

  • Bookkeeping/accounting/tax

  • AI + automation

  • Customer service / VA

Buyer Package & Transfer Kit

  • Buyer role description (“what the owner does weekly”)

  • 90-day new owner playbook (first 30/60/90 days)

  • Asset inventory checklist + credential transfer checklist

  • GHL snapshot/export + admin transfer steps

  • GBP ownership transfer SOP

  • Social account transfer checklist

  • Vendor/partner contact list + service activation instructions

  • Buyer Pack folder assembled + organized in Drive

Ongoing support+ Community

Every build includes membership access:

  • weekly office hours

  • templates and upgrades

  • community support

  • partner resources

Business Factory is not a franchise.

We provide a done-for-you business build and operating system. Outcomes depend on owner execution.

Contact Info

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